Alexa ranking – what’s it all about?

To be honest, I haven’t paid much attention to

my Alexa rank, but some recent posts around the net have prompted a re-think.

For those who don’t know, your website’s Alexa rank affects the amount of money that advertisers will pay to be shown on your site. The lower the numerical Alexa rank, the more money advertisers are prepared to pay.

Of course advertisers will look at more than just your Alexa ranking before making a decision, but it’s an important factor nonetheless.

So, I’ve been doing some reading, and here are a few blog articles of note.

What you’re saying about Alexa
Chris at Blog-Op says that by installing the Alexa widget on your website your Alexa rank will lower (improve).

Nick at Valleywag writes how an Alexa error triggers crisis of confidence.

Maki at Dosh Dosh lists 20 Quick Ways to Increase Your Alexa Rank.

Aaron at SEO Book writes this article about increasing your Alexa rank, and here he wonders ‘should you trust Alexa ranking?‘

Blogtrepreneur at blogtrafficschool wonders, ‘Does the Alexa widget increase ranking?‘

Kyle at Kyle’s Cove asks, ‘Is there still value in Alexa stats?‘

Dustin at WebConnoisseur states that Alexa data is tremendously flawed.

Everton at Connected Internet is carrying out some tests and recently posted an Alexa experiment update – something’s working.

Mike at Twenty Steps is using his Alexa rank to make money.
What does all this mean?
Well, the Alexa ranking system might be flawed, and some believe that the system is being gamed. What matters however, is that advertisers for services such as Text Link Ads, ReviewMe and Sponsored Reviews are using it as a basis for their advertising spend.